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Organic SEONowadays, Search Engine Optimization (SEO) plays a crucial role in online business. SEO keeps on changing their features and updates such as algorithms in order to provide significant results. Similarly, SEO confuses a lot when it comes to investment. Most of the population are using internet and they refers search engines like Google, Bing, and Yahoo. SEO helps to bring your business success by getting customers. It provides business visibility, branding, web traffic, credibility, and return on investment.7 Reasons Why SEO is Important for BusinessVisibilityUsers search for products and services. Obviously, any business wants to be top in search engine rankings that could generate leads. In fact, most of the search results are must be related to your business. Remember, customer will won’t go further than first page.TrustworthinessSearches give effective rankings for brands on basis of search results. If your business generate leads if it has certain kind of trustworthiness which it doesn’t happen in a single day. It should optimize the whole things and Google crawl on your site for results. If your website reached on top of the organic list. It creates credibility in minds of users.Brand AwarenessBrand Awareness helps in recognizing the products and services. Your product should create awareness to users. So, it can attract the minds of consumers. All this can be done through optimizing. SEO helps you to make the user aware of your brand and it makes customer depends on you. You can go as much far from your territories and create a proper virtual image with help of SEO to reach global market through World Wide Web.Cost EffectiveSEO is the most cost-effective way of marketing as we get a return on investment. It plays a crucial role in marketing, and it also said to be money and time-saving to get your business further on online. Organic traffic is an added advantage to a company, and you should be able to accomplish your goals in a perfect manner.Return of InvestmentThrough SEO, you can generate a high rate of investments compared to advertisements and marketing. Advertisements costly high, and sometimes they may not generate returns. In SEO, you dont have to waste money, and time to reach customers. You can post your brand in online and make sure it should be attractive.Understanding Customers’ BehavioursSearch Engine Optimization (SEO) is the best way to understand the customers behaviour. You can identify the kind of audience are coming to your website, and analyze. Gather information about your customers and segregate the data regarding customers’ behaviour.Boosts Your SalesSearch Engine Optimization (SEO) helps you to gain website traffic that increases your sales gains profit. SEO increases lead generation by increasing your sites ranking for content using keywords. When potential customers search for those keywords, find your content in search results, and follow your site by creating organic traffic.Local SEOGrow your local business with help of Local SEO strategies. Attract more customers, and convert them into your clients.Local SEO has made a huge impact on online businesses. It helps the businesses promote their products and services to targeted customers. Millions of customers use local search every day to find the best businesses in their region. If the user enters localized keywords into the internet search engines like “Google, Yahoo, and Bing. It provides the required information on products and services based on what the user needs.Example: If the user search for restaurants nearby his location or in a particular location, he will enter keywords “restaurants nearby my location or restaurants in Begumpet”. So, the search results will be display only near by restaurants in BegumpetWhy Local SEO is Important?Google, Yahoo, and other search engines are focused on local searches. If a user is searching for some brand on Google, it delivers results that are related to that specific locality, and it is based on IP address of the user.Example: A user from India searching something on Google.co.in (Google India), Google delivers results based on the location of India. If the user specifies particular city or area, then Google search for results based on specific location.There are other reasons why local SEO is mandatory:Users Direct to Search Online to Find Better ResultsAt present, what is happening? The online era is happening! Sitting at home, people can search for relevant information. If they are buying something in local, they prefer to do-pre-search (.i.e. Google Local Business) to find better options in their city or area rather than going market directly and searching for it.Example: If you want to buy a laptop, you will go to a shop and search for better one, which is old fashion. Now, users were advanced, and they are choosing for online search. In Google, users will search for a laptop with specifications and additional features within their area or location. Users will find multiple online stores for buying a laptop.Local SEO helps in Business ExtensionsLocal SEO can help in your business with several extensions such as business listings, promotions, and marketing. Using Local SEO, you can interact with clients and provide reviews on your products or services. Reviews play a crucial role in Local SEO which helps users to look for customer reviews before purchasing any product.Example: A user is searching for a medical product on online. Then he will go through the reviews of that particular medical product, and he decides whether he should buy or not. It completely depends upon reviews.Create Brand and Build Long Term NetworksIt is important to build a brand and content on online and Social Media. It is valuable to help local customers to find a business in online. It also helps to find your niche retailers and marketer who are providing same services or selling same products. You can interact with other website owners and initiate a new business idea with them for future profits.Keywords to Target Local Areas and High Conversation RateMost of the business increase their visibility through Local SEO by ranking for geographical-related searches. Most of the business increase their visibility through Local SEO by ranking for geographical-related searches. Local SEO has high conversation rate compared to other advertising tactics. It will assist people in your area to find you on search engines easily.Mobile Internet is GrowingCustomers use mobile phones, tablets to find the local businesses. Most of the US citizens use mobile phone or tablets compared to the desktop for searching Local SEO. Local SEO can cover from mobile to desktop internet access.15% of Adults Follow NewspapersNowadays people are not following the traditional advertising like newspapers reading. According to the surveys, 85% of newspapers have lost their readership in last 20 years. People are turning towards the internet for their local news and information about local business.90% of Local Customers Trust Online Business ReviewsMost of the local businesses success secret is word of mouth. Increase your company reputation in online with the help of reviews. Ask your customer to leave a positive review about your business online, and attract new customers.Local Opportunities are FreeIts free to post your site on Google, Bing places for Business and on hundreds of other online business directories.How to Implement Local SEO?A lot of local strategies are available that can help to do Local SEO manually. The first thing is to get Google Place listing, and that includes a phone number, physical address, and other information. Local listings will display your business on local search engine results, and it is free of cost. Your business should get registered in local directories. Your company name, address, and phone number need to be on the same page, and same format as your local listings.

How to be a Successful Software Sales RepBeing a software sales rep can be a very exciting and lucrative career. The US economy is based on innovation and new technology, so the demand will always be high. Beyond that, CNBC recently reported that sales jobs are still in good supply because companies are focusing on hiring revenue-generating jobs. Essentially, sales jobs are always recession proof. That being said, being a good software sales rep will always be in demand and you will always have options, even in hard economic times.Software sales jobs also offer opportunities to make a lot of money to anybody regardless of experience and education. Sales in general are meritocratic. That means regardless of experience or education, anyone who can get the job done can be successful. Sales jobs are one of the best jobs without a college degree.In this article, I will give you tools on how to be a successful in software sales. If you are able to master these few things, you will be a successful.Step 1The first step in being successful is to find the right software company. That’s right, the first step of success has nothing to do with you. In order to grow good crop, you have to have good soil and good weather. No matter how hard you work and no matter how good a farmer you are, if the soil and weather is bad, you won’t be able to grow good produce. In the same way, being a successful sales rep starts with finding good soil and good weather.Good Soil – Good Software CompanyIf you want good soil to grow your sales success in, find a good software company. What does that mean? First, find a software company with a good product and an innovative technology. There are many software companies with not so good software. If that is the case, it will be difficult to sell. How can you find out? Well, do some research and see if you can find out if the software company is growing. If the software company is growing, that probably means they have a good product and have good management. Even if a software company is big but is not growing, it’s a sign that you might not want to work there.Good Weather – Good IndustryFind a software company in a growing industry. If a company makes software for a declining industry, it will affect the sales of the software company. Go into a new and growing industry. Get in on the ground floor in innovation. Some good new and growing industries is in green technology and software as service industries. But make sure the software company is developing products and services with a felt need and demand already existing in the market. Don’t work for a software company that is developing a product for an anticipated market. Make sure the market is already there.Find good soil and good weather. Find a company with good software and good management. Find a company in an industry that is growing. Without these two components, you will be fighting uphill.Step 2The next thing you need to do is get over your fear of rejection. This is an area you will grow in, but you need to start the process. If you don’t grow in this area, you will not succeed. Here’s how you can get over your fear and reduce the emotional stress, strain and drain that can ensue.Know and Believe in Your Product. This goes back to step 1, but you need to know and genuinely believe in your product if you are going to succeed. If you don’t honestly see the value and benefits of your product and how it’s better than your competitor, than you will never be able to get over the emotional uneasiness selling it. I don’t know if I could have stayed in the software companies that I’ve worked for if I didn’t genuinely believe in the product. Before I signed on to work as a software sales rep for a software company, I made sure I knew the product and the competitors to make sure I could sell it with passion and integrity.Make It Impersonal Realize. that it’s not YOU they are rejecting, it is your software. If you genuinely believe in your product, than you can always go back to that conviction and let your fear and feelings of rejection go away. Remember, most people reject your software, not because it’s bad, but because they don’t really know how good it is. That’s your job is to make them realize how great your product is.Believe the Best in People. When people reject you, there is a tendency to dislike, hate and rant against your prospects. There were many times I hung up the phone discouraged and even hurt when someone rejected my offering. Don’t give in to that or it will emotionally drain you over time and you won’t be able to sustain your tenure as a software sales rep. Give them the benefit of the doubt, and believe the best in them. I remember when I was a young sales rep working for a high tech software company. I called a prospect and he angrily hung up on me. Two weeks later, I was training someone on making cold calls, and decided I’d call this same prospect back as a training tool for my trainee. To my great surprise, he not only talked to me, but he ended up buying our software. When he angrily hung up on me, he didn’t know who I was, who I was with, what software I had. He was just having a bad day. It had nothing to do with me! Whenever someone rejects me, or I get tempted to have harsh feelings about them, I quiet myself and internally wish the best for them. I know, it sounds cheesy, but it works and I can make my next call happy, which makes a huge different in sales.Step 3 Becoming successful in any sales is a numbers game. Keep track of the numbers. It’ll also give you an idea of product demand and areas for growth. Below are some of the numbers that the best software sales reps keep track of.Cold Calling Dials. Virtually all sales involve large amounts of cold calling. At the very least, cold calling is where you’ll most probably need to start. So, the first category you’ll want to track is your cold calling numbers. Let me give you an idea of the volume of cold calling that is typical and necessary in most software sales jobs. The max you’ll be capable of doing is probably 150 cold calling dials a day. I once worked at a software company where this was the minimum requirement. It’s possible, but it’s hard.One of the best sales reps we had made around 75 dials a day. This included cold calling as well as follow up calls and etc. But don’t think if you’re starting out that this is sufficient. This guy had tons of sales experience and new how to maximize his efforts. The only way to do that is by making calls. So when a sales rep is starting out, he/she should make at least 100-150 cold calls a day. This is the best way to practice and get better. Once you’re good enough to just make 50-75 calls a day, you’ll still have a full day, but with more purposeful and quality calling. But again, you can’t get there overnight and you ONLY get there by making the calls. At my last software sales job, I made around 50 cold calls a day, but that’s because I was also doing presentations as well.Cold calling is very important, and I can’t emphasize it enough. It’s hard, but if you can press through the initial emotional turmoil and hit your stride, this will lead to your success as a sales rep. Remember, sales is a numbers game. Even if you’re bad at sales, if you’re product is decent and the market is large, you should be able to get sales just by calling tons of people.Number of Appointments Set and Kept. Many software companies have started doing webinars to do sales presentations of their software. It’s an easy and efficient way to get that initial exposure to a potential client and it’s a great way to get you started without having to learn a ton or be able to do a great job at presenting the software. Typically, the best sales rep or one of the executives will run these webinars. If this is how your company is set up, you should shoot to get about 4-5 appointments per day. With good follow up, about 50-75% of those you made appointments with will actually show up. That means for every 4-5 people you sign up for a webinar, you’ll get about 2-3 people actually show up.Closing Numbers. If you make 100-150 cold calls a day, you should be able to make 4-5 presentations per day. A good software package will have a 15-25% closing rate of those that showed up to a presentation. That means you should be able to close 2-4 sales a week, even if you’re not that great at cold calling.Don’t Make Excuses for Not Making Calls. Sometimes software sales reps are so tired of making the calls that they allow themselves to get distracted by other “productive” activities like research, learning the software and other activities. Don’t fool yourself. If you’re not making the calls, you won’t succeed. Let yourself get a break now and then, but be realistic that it’s only a break until the real work of making the calls start again.Also, don’t get over complicate the numbers game. Don’t get so bogged down by advanced numbers analysis that you stop making calls. I usually just make tick marks on my notepad while I’m making calls. It’s simple as that. Don’t get tempted to be sophisticated at the expense of actually making the calls. The quality of your sales skills will improve over time with practice, but don’t make the mistake of waiting until you’re ‘good’ to make the calls. Getting ‘good’ will only come with doing it.Work from Home Software Sales Rep JobsTo begin to find a good software sales rep jobs, you have to begin by finding a good company to work for with a good product.. Then you have to have the drive and discipline to make the calls and track the numbers. If you have these things ingrained in your value system, you are a great candidate for work from home software sales jobs. The great thing about software is that the product is electronic, which means you can showcase it on the internet and present it over the phone. Unlike a physical widget that people need to touch and feel, software doesn’t require that component.Many companies have opted to hire sales people to work from home to save on employment costs, because these sales reps are generally independent contractors, and general overhead like building and equipment. And because it can be presented on the internet, you can do it from home. Software is a good industry to try to find a good and legitimate work from home job.

Did You Begin Day Trading As An Indicator Only Trader?Did you start day trading after buying a book on technical analysis, and getting a charting program – probably a free one that you found online – in order to save money? While reading your book you learned about trading indicators which could ‘predict’ price movement, and what do you know, the ‘best’ indicators were actually included in your free charting program – let the games begin.Now that you have all the day trading tools that are necessary, the book for education AND the free charting program with those ‘best’ day trading indicators, you now need a day trading plan so you can decide which ones of those ‘magic’ day trading indicators you are supposed to use. This really is a great book, besides telling you how to day trade using indicators to ‘predict’ price – it also said that you need a trading plan to day trade.So what should this plan be? The book told you about trend following using an indicator called macd, and it also told you how it was possible to pick the top or bottoms using an indicator called stochastic; my guess is that you picked the stochastic indicator to start your day trading – this must be the ‘best of the best’ since this indicator was going to ensure you of entering your trades with the ‘best’ price. Amazing, simply amazing how easy this day trading stuff really is. In fact, why even bother taking the trades, each time your indicators give a signal – just call up your broker and tell him to stick $100 in your account.My book was Technical Analysis of the Futures Markets. My charting program was TradeStation with an eSignal fm receiver; that was the one that if you hung the antennae wires just right, and you put enough foil on the tips, you might even get quotes. I had sold a business before I started trading so I did have some capital – isn’t that how everyone gets into trading, you either sell a business or you lose your job? My indicator was the macd as I had decided that I was going to be a ‘trend follower’ instead of a ‘top-bottom picker’. I also decided that I was going to be ‘extra’ clever, if one indicator was good than two indicators must be better, so I added a 20 period moving average. My first trade was a winner, then after many months of extensive therapy, I was finally able to forget the next twelve months – ahhh the memories Learning To Day Trading – The Learning ProgressionBeginning to day trade, or learning to day trade, as an indicator trader is very typical. This is also logical when you consider – HOW are you supposed to initially learn how to trade? Trading indicators are available to anyone who has a charting program, and simply using line crosses, or histogram color changes, provide ‘easy’ signals to understand. If you will also take the time to learn the arithmetic behind your indicators, as well as learning what each indicator is specifically intended to do, not only is this a logical way to begin, it is also a good ‘step’ in your learning progression – understanding the WHAT you are doing, instead of attempting to create ‘canned’ indicator only trading systems, without any regard as to WHY you are trading this way.This does become one of the ‘sticking’ points in your learning progression, as you come to find out that you are unable to profitably trade indicators as signals only – now what? Now what – you ‘can’t’ develop your own indicators, so you start doing Google searches for day trading indicators and start buying your ‘collection’ – they don’t ‘work’ either. Now what – you buy a mechanical trading system – what does hypothetical results may not be indicative of real trading or future results mean? Now what – you start subscribing to signal services OR you start joining the ‘latest and greatest’ chat room – am I really the only person using the signals who isn’t profitable?Now what – you never learn how to trade.I began trading as an indicator trader, and I did try to learn everything that I could about the various indicators, as well as trying to combine indicators that were consistent with how I wanted to trade – I just could never develop a mechanical day trading system from what was available to me. I read a couple more books that didn’t really help me, so I then started looking for someone who could teach me. From what I now know about gurus -vs- teachers, I am very lucky that I got involved with a money manager-trader who taught me a tremendous amount, but I still couldn’t get profitable, in part because there was also ‘pressure’ to learn how to trade using real money. As well, any discussions or thoughts about trading psychology and the issues involved, especially to beginning traders, was non-existent.Now what – learning but losing – I stopped trading.
Learning to trading using real money, and ‘scoffing’ at trading psychology as simply individual weakness, really was something that I now regard as misinformation. I always mention this as I now feel that this cost me as much as a year of time, and was very close to costing me my trading future, as stopped trading was VERY close to quitting trading. How can’t trading psychology be real to a beginner, when you consider that you are risking losing money at a very fast pace as a day trader, and when you further consider that you are also doing this when you really don’t know what you are doing – this is NOT by definition being weak. And if trading psychology is real, how are you going to learn to make ‘good’ trading habits with real money while you are fighting the implications?Now what – not trading and not ready [quite] to quit – still studying and searching.Probably the single most important ‘thing’ that got me to a next step in learning how to trade, was the concept of a trading setup, and that a setup and a signal were not the same. This was extremely meaningful to me, as it also led to an understanding of how to better use trading indicators for the information that they can provide, but not to use them as trading signals – in essence I began learning about trading method where discretion could be consistently applied -vs- trading system that was mechanical and arithmetic rules.Traders who are indicator only traders, are also what I refer to right side only traders, that is they are always looking at the right side of their charts for an indicator signal. BUT what about the left side of the chart, what about price and patterns, what about market conditions – WHAT about the relevant ‘things’ that are ‘moving’ price, instead of indicators only as an arithmetic derivative of price, and thus, one that is dependent on the time frame that you have chosen to trade from? These ‘thoughts’, along with the concept of trade setup, became instrumental in the development of a trading method, and how I came to turning my trading around.When I think about the steps in my learning progression – I would list them as follows:2/95 – 6/96indicators onlyteaching service that included signalslearning to trading with real money and trading psychology issuesstop trading6/96 – 3/97understanding of trading psychology issueslearning about trading setups concepttrading method -vs- trading systemtrade setup – trade trigger are not the same
method developmentunderstand the importance of the left side of the chart and what is happening ‘across’ the chartrelated trading setups and how/when they triggeredindicators + patternindicators + pattern + priceindicators + pattern + price + market conditions3/97 – 11/97able to paper trade profitablyable to real money trade profitablyable to trade for a livingIndicator Only Day Trader – Setup Including Indicators Method Day TraderI have attempted to discuss the way I started day trading, and the way I think many-most traders typically begin. Along with this, I have pointed various issues and problems that I had – those regarding how to learn to trade, and then progressing into a profitable trader. My experiences have been both personal, as well as those of many traders that I have worked with over the last 8-9 years through Tactical Trading – that a very large number of these problems are due to day trading only with indicators, the specific indicators used, along with trying to turn these indicators into a mechanical trading system. This is not to say that this can’t be done – I simply couldn’t do it. However, I would strongly suggest that anyone who is in the early stages of day trading, or struggling with their day trading, consider these things that have been discussed.